Politics

Yorkshire on the menu for 2022 as Britain’s food and drink capital

Yorkshire is to be showcased as the food and drink capital of the UK in 2022.

The major campaign has been launched by destination marketing organisation Welcome to Yorkshire.

The year-long promotion will focus on the very best of the county’s culinary creations, taking in delicious delights that are successful regionally, nationally and internationally.

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From street food to Michelin-starred restaurants, farm shops to tea rooms, vineyards to distilleries, local produce to international cuisine, market stalls to delicatessens – all will feature in Yorkshire Menu.

It will see celebrated chefs, food and drink experts, a whole host of celebrities and the magnificent team of people who create the delectable delights the county is famous for on board.



Yorkshire Menu branding.
Yorkshire Menu branding.

From fantastic fishing crews to fabulous farmers, restaurant owners to world-renowned cooks and drinks producers, it’s described as “a top year for tucker, tipples and brilliant beverages”.

Welcome to Yorkshire chair, Peter Box CBE, said: “2021 has been another tricky year for all and certainly a time to reflect on what is positive and what we should be proud of, which is certainly the case when it comes to Yorkshire’s fantastic food and drink offering. What better way to start the new year and continue through 2022, than promoting all this wonderful produce, award-winning places to dine and drink, as well as supporting local businesses, which is needed now more than ever.

“Yorkshire Menu will have a worldwide appeal and will welcome visitors to the most diverse of counties through the most inclusive of campaigns. Food and drink is enjoyed by everyone and we really hope visitors in and out of the county will embrace and enjoy the Yorkshire Menu as much as we do. It will also incorporate Yorkshire’s art and culture, sport, history and heritage locations and the region’s amazing attractions with food and drink connected to all.”

Yorkshire has 16 commercial vineyards, seven Michelin-starred restaurants, including one with a green Michelin star, with Bridlington enjoying the status of England’s biggest shellfish port. For six consecutive years Bradford has been crowned Curry Capital of Britain.



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The county also counts an impressive and inspiring list of protected status foods, including Wensleydale cheese, Swaledale cheese and Yorkshire forced rhubarb.

Everyone will be invited to participate in the #YorkshireMenu by sharing their own favourite places to eat and drink. The destination marketing organisation believes this will be a great PR opportunity for the county and its visitor economy, as Welcome to Yorkshire’s annual social reach is almost 20 million and has a global brand reach of over 23 million.

Multi-award-winning consultant chef Stephanie Moon said: “I am really excited that Welcome to Yorkshire’s Yorkshire Menu will be celebrating all of the county’s fantastic food and drink. It’s something I’m incredibly passionate about and proud to be a part of. I’ve travelled extensively and can honestly say that Yorkshire’s fabulous fresh produce combined with its lovely locations to dine and drink are simply world-class and that’s why I choose Yorkshire as my home and place to work.”

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