Why these local brands should be on your radar

In a fashion industry that’s saturated with designer brands and online sites pushing hundreds of styles a week, finding a label that strays from the silhouettes and designs we’ve grown accustomed to is truly refreshing. These independent labels were started by young entrepreneurs who have a dream of creating eclectic, one-of-a-kind closet must-haves.

With an emphasis on creative expression and sustainability, most of these labels create their pieces by hand, with some incorporating natural elements such as leaves into their products (yes, leaves). What seems to be a common thread amongst these homegrown labels is the way they appeal to a growing group of Gen Z shoppers — eschewing traditional instant fashion (an era that many of us were born into) and supporting various social causes and communities. Plus, most of these labels make their pieces gender-neutral.

Get to know these Gen Z-founded, under-the-radar labels that we’re loving and why you should cop their pieces, from loungewear to hand-dyed bags, ASAP.

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