By Bria Suggs
The Sistah Shop, an approach to life retail retailer that promotes manufacturers based by means of ladies of colour, will habits the grand opening of its 2nd location in Atlantic Station on Juneteenth weekend. The 4,040 sq. foot retailer will characteristic merchandise from over 75 native and nationwide manufacturers.
“The Sistah Shop is a sanctuary for sisterhood,” mentioned CEO and founder Aisha Taylor Issah. “It is a beautiful haven that showcases the products and services of Black women-owned brands from all over the country. It is a safe space where sisters can come and shop products and learn about services that were created by women that look like them and who have them in mind.”
Taylor Issah sees her industry as a stepping stone for marketers taking a look to go into the retail global, however who would possibly not have the manner to take action. Many of the manufacturers present in The Sistah Shop are having their merchandise offered in a shop for the primary time. Something Taylor Issah loves to look is different founders having the ability to extend their logo and build up their earnings.
Before turning into an entrepreneur herself, Taylor Issah additionally labored in public management and turned into an ordained minister.
“Entrepreneurship really found me; it was nothing that I ever dreamed of or envisioned,” she mentioned.
Taylor Issah left her place in metropolis govt in New York to discover different roles, when the upward thrust of the coronavirus ended her contract and allowed her to be an entrepreneur full-time. In 2017, Taylor Issah created The Sistahs in Business Expo (SIB EXPO), which is the father or mother corporate of The Sistah Shop and Sistahs in Business University.
According to their web page, the SIB EXPO is the rustic’s best multi-city small industry expo and created particularly to have a good time and teach entrepreneurial ladies of colour, by means of offering a platform the place ladies of colour can exhibit their services and products whilst gaining assets and knowledge.
“We held our first tour in 2018; [we] had an extremely overwhelming response from every market that we went to,” Taylor Issah mentioned. “And so we knew we were really on to something and that we had created something that did not exist.”
The pandemic hindered Taylor Issah’s talent to hook up with others in individual, which brought about her to pivot her logo to permit her to proceed to lend a hand different Black founders.
“The Sistah Shop was the answer to that, because it allowed us to still provide that platform to give them space and opportunity to showcase their products and services,” Taylor Issah mentioned. “And took us into this whole new world of retail. And of course, we also have the e-commerce side.”
Taylor Issah particularly selected Atlanta for The Sistah Shop’s 2nd location as a result of she feels as although it’s been a house clear of house for the SIB Expo. Even the New Jersey retailer options many Atlanta-based manufacturers.
“Since the very beginning when we were on tours, we knew that we wanted to come to markets that had the demographic that we served, which was Black women entrepreneurs,” Taylor Issah mentioned. “Atlanta was a no-brainer. And so it’s been on our schedule and one of our major markets since the very beginning.”
The Sistah Shop options merchandise for everybody, together with garments, books, skin care and extra.
It’s Taylor Issah’s function to proceed increasing the SIB Expo and The Sistah Shop so as to serve the entire primary city markets.
“We are essentially aiming to become the Amazon of Black women-owned brands,” Taylor Issah mentioned. “A one-stop shop where people can find everything.”
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