Recruitment campaign for Wales Tourism Week to help meet massive sector staff shortage

The week will assist shine a focus on careers and activity alternatives within the tourism and hospitality sectors in Wales.

One of the demanding situations dealing with the sectors following the coronavirus pandemic is recruitment, with many companies seeing a scarcity of workforce.

The Welsh Government has been operating with the field at the ‘Experience Makers’ recruitment marketing campaign to spotlight the prospective profession paths and a complete of vary of private building alternatives in tourism and hospitality.

It comes at a time when Welsh Government has been underneath hearth from the field for a suggestion to introduce a tourism tax in Wales – with a session in this because of get started q4.

Economy Minister, Vaughan Gething, mentioned: “There is such numerous fascinating and rewarding profession choices inside the tourism sector which provide flexibility in addition to profession building. It in reality is a smart sector to paintings in.

“As we construct a more potent, fairer, greener Welsh economic system, we’re dedicated to making an investment in our folks, throughout the Young Person’s Guarantee, and a powerful employability and talents be offering, together with apprenticeships.

“Apprenticeships can help futureproof, motivate and diversify a workforce, offering people the chance to gain high-quality vocational skills. They are also crucial to our ambitious post-Covid economic recovery plans. That’s why we have committed to creating a further 125,000 all-age apprenticeship places over the next five years

“And as the busy summer season gets underway, I’d like to thank everyone working in the sector for their hard work – the staff in this sector play a big part of making important experiences come to life.”

Sam Rowlands, Conservative MS for North Wales, has known as for extra enhance for tourism companies in Wales.

He mentioned: “I am delighted to be hosting an event at the Senedd on Wednesday May 18 to mark Wales Tourism Week, May 16-22 where members of the Welsh Parliament will be welcome to meet representatives and learn more about the sector from those involved in this industry.

“In North Wales I regularly visit local businesses involved in tourism and will be out and about across Wales next week to promote the initiative which also includes a recruitment campaign. I am particularly keen to spread the message to encourage more people to join the industry.

“As more and more visitors come to our beautiful country the tourism and hospitality sector needs more staff with a huge variety of roles on offer, from working in beach bars and restaurants, to five-star hotels and visitor attractions.”

The Economy Minister not too long ago visited the Grove of Narberth. The five-star resort is a part of Seren assortment in Wales, and the portfolio of venues has been operating laborious to deal with the recruitment problems dealing with the field and has labored with Visit Wales at the recruitment marketing campaign.

Claire Matthews, a receptionist at The Grove of Narberth, mentioned switching careers to paintings in hospitality round 4 years in the past has given her extra time and extra alternative to discover her liked Pembrokeshire, which in flip has helped her change into an important touch for visitors.

She mentioned: “What I love is getting people to really enjoy their stay and to get the most out of the Grove itself and also Pembrokeshire. I love living in Pembrokeshire, and even though I’ve lived here for over 20 years, this job has really encouraged me to go off and explore the area because you need to be able to explain to guests how to find places themselves and to suggest places to go and things to do whilst they are staying with us.

“Another reason I enjoy my job is the opportunity to meet people and to work as part of a team. We’re a diverse bunch with some members of the team from France, Germany and Italy. Working in hospitality will set you up to go and work anywhere you want.”

Surya Davies, Head Gardener at The Grove of Narberth has spent maximum of his profession operating in horticulture, however the entice of a task the place he’s anticipated to assist create a perfect enjoy for visitors noticed him transfer again to Wales from England to paintings at The Grove’s shocking gardens.

He mentioned: “Working in the hospitality industry certainly adds a different dimension to my job – that being the guest experience. We make a big difference through our work, and are on hand for things like answering questions about our garden.

“The garden gives a totally different experience to guests; it’s very relaxing and connects them with nature. The garden team plays a big part in achieving this calm and relaxed environment. The overall look and design of venues like ours is really important and the outside spaces play an important part in the guest experience too.

“Hospitality is unique. What you have is people from all walks of life in one place. It’s really fun and I enjoy it.”

The Economy Minister added: “It’s been an incredibly difficult couple of years for the visitor economy. However, the outlook for the summer looks much brighter and research now shows there is higher confidence levels and the UK public anticipate taking significantly more overnight trips in the next 12 months, than the previous 12 months. Many people visited Wales for the first time last year – and we look forward to welcoming them back again this year.”

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