Frito-Lay launches ‘Cracker Jill’ to ring in baseball season celebrating women in sports

PLANO, Tx. – It’s concerning the time of 12 months that Major League Baseball’s common season will get underway, and Frito-Lay has introduced the ball recreation’s most renowned snack will emerge in 2022 with a brand new, female face.

Cracker Jill, a play by means of packaging at the vintage caramel-coated popcorn and peanut snack Cracker Jack, used to be introduced Tuesday forward of the common season opener to have a good time ladies who wreck boundaries in sports activities, in step with a information unlock.

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Along with the particular version snacks got here the discharge of a brand new rendition of “Take Me Out to the Ball Game,” sung via Normani, with reimagined lyrics to acknowledge ladies athletes within the tune that tied Cracker Jack to American sports activities tradition greater than a century in the past.

Listen to the tune within the video participant underneath:


Tina Mahal, vp of promoting at Frito-Lay North America, mentioned in a commentary that the corporate is celebrating the achievements of ladies who make historical past via breaking the mildew in sports activities, in addition to supporting their development,

“Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks,” Mahal mentioned.

Frito-Lay is generating 5 other designs for Cracker Jill baggage, created via artist and type Monica Ahanonu. The designs depict portraits of “Jill” that jointly serve to mirror America’s range and honor ladies in sports activities.

The run is probably not unique to the 2022 baseball season, as Frito-Lay mentioned it expects Jill to sign up for Sailor Jack for excellent as a part of the logo going ahead. Right now regardless that, one of the most handiest techniques to get a bag of Cracker Jill is to make a donation of a minimum of $5 to the Women’s Sports Foundation thru this hyperlink, a donation teach Frito-Lay mentioned it began with a $200,000 contribution. At closing test, there have been round 4,700 baggage left up for grabs.


Learn extra about Cracker Jill at its reliable web page.

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