Just in time for National Orange Juice Day on Wednesday, May 4th, Bradenton, Florida-based Tropicana is introducing a brand new breakfast product that can make some other people cheer and others lift an eyebrow.
Saying it’s going to create an “unforgettable breakfast experience,” the corporate is introducing Tropicana Crunch, a honey almond breakfast cereal particularly made in order that orange juice is used as a substitute of milk.
“Some call it weird. Some call it breakfast. We . . . didn’t even know it was a thing,” the corporate stated in a liberate on their site.
The cereal field includes a smiling orange maintaining a spoon and orange juice being poured right into a bowl of almond cereal. Each field additionally comes with a paper straw.
“Because whether you hate it or love it, you won’t know until you try it,” Tropicana stated. “It may not be for everyone (but it could be for you!).”
Tropicana has no longer stated if the cereal’s liberate is brief or full-time, or when or if you are able to purchase the cereal in retail outlets. Its press liberate referenced its Instagram account because the position for updates and main points.
The corporate did a an identical advertising and marketing marketing campaign again in November for National Brush Day, when it launched a toothpaste that would not ruin the style of OJ. In that case, it wasn’t to be had in retail outlets, however as a substitute via a sweepstakes via Tropicana’s Instagram account.