Baron Cohen drops lawsuit over cannabis dispensary billboard

SOMERSET, Mass. – Actor Sacha Baron Cohen has dropped his lawsuit towards a Massachusetts hashish dispensary that used a picture of his persona Borat on a billboard with out his permission.

A file filed in Boston federal court docket on Tuesday mentioned the 2 aspects have agreed to disregard the case introduced closing yr by way of the “Borat” superstar.

The criminal submitting didn’t point out any agreement within the case. Emails in the hunt for remark had been despatched Wednesday to legal professionals for Baron Cohen and the dispensary, Somerset-based Solar Therapeutics Inc.

The billboard confirmed Baron Cohen posing as Borat with two thumbs up and the phrases “It’s nice!” — one in all Borat’s catchphrases. The billboard alongside a Massachusetts interstate freeway used to be taken down 3 days after Baron Cohen’s lawyers despatched a cease-and-desist order to the dispensary, in keeping with the go well with.


His lawyers mentioned within the criticism that the actor “by no means would take part in an promoting marketing campaign for hashish” and that the use of his image falsely conveyed to the public that he endorsed the company’s products.

Baron Cohen and his California-based corporate Please You Can Touch LLC had been in the hunt for $9 million in damages.

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