Baron Cohen drops lawsuit over cannabis dispensary billboard

SOMERSET, Mass. (AP) — Actor Sacha Baron Cohen has dropped his lawsuit towards a Massachusetts hashish dispensary that used a picture of his personality Borat on a billboard with out his permission.

A record filed in Boston federal courtroom on Tuesday mentioned the 2 aspects have agreed to disregard the case introduced remaining 12 months via the “Borat” big name.

The criminal submitting didn’t point out any agreement within the case. Emails in quest of remark had been despatched Wednesday to legal professionals for Baron Cohen and the dispensary, Somerset-based Solar Therapeutics Inc.

The billboard confirmed Baron Cohen posing as Borat with two thumbs up and the phrases “It’s nice!” — certainly one of Borat’s catchphrases. The billboard alongside a Massachusetts interstate freeway used to be taken down 3 days after Baron Cohen’s lawyers despatched a cease-and-desist order to the dispensary, in step with the swimsuit.

His lawyers mentioned within the criticism that the actor “by no means would take part in an promoting marketing campaign for hashish” and that the usage of his symbol falsely conveyed to the general public that he counseled the corporate’s merchandise.

Baron Cohen and his California-based corporate Please You Can Touch LLC had been in quest of $9 million in damages.

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